The advertising times they are a changing

With the advent of new technologies has come new ways of advertising: no more evident than during Super Sunday
SCOTT JACOBS
Once upon a time a cute little kid (now probably in his late 30’s) handed Mean Joe Greene a Coke, and the infamous tough guy returned the favor by throwing his jersey to the kid. “Hey kid, catch!” Okay, so I wasn’t actually alive then, but I’ve seen the ad (as have you most likely) many, many times. It’s considered one of the greatest ads in Super Bowl history. Not to mention one of the most memorable.
Well, could you imagine if after the kid got the jersey, he peered into the lens of the camera and stated aloud, “see more at coke.com/meanjoe.” Now before you go hustling over to that website which is fictional and does not exist, I want you to think about how much advetising has changed and how the internet has turned the world of advertising on its head. I’m not exactly re-inventing the wheel telling you this, but it dawned on me yesterday during the Super Bowl, that ads have gone from 30 second masterpieces handcrafted to maximize every ounce of their multi mullion dollar time slot, to teasers with more to see on their websites. (more…)
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