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Sorry, HBO, Boxing is Dead

Mitchell Blatt


And It’s Only On Pay-Per-View For That Mater…

The week of October 8, Sports Illustrated did their obligatory strory on how utterly lifeless boxing is, with the Pavlik vs. Taylor fight coming up. (Those guys are boxers, just so you know.) Ross Greenburg, president of HBO Sports, the only network that broadcasts boxing, sent a letter in that was published this week, saying that the Pavilk-Taylor fight (on September 29th) got 2.4 million viewers. (!) Baseball’s playoffs, during the divisional round, however, averaged 5.7 million viewers a game…

Obviously, there are some differences between how boxing and baseball are broadcast. Boxing is pay-per-view, baseball is cable. But, that’s basically the point. How can a sport whose matches appear on pay-per-view be relevant? When only 2 million people watch one of the sport’s biggest events of the year, no one is going to talk about it the next day.

HBO’s Greenburg challenges, “If boxing is dying, why is anticipation for Calzaghe vs. Kessler, Cotto vs. Mosley, and Mayweather vs. Hatton so big?”

Really? Those are the upcoming fights? I didn’t know. There really isn’t much anticipation for them. There’s more anticipation for FrankTV. Anyone involved in a sports conversation today is going to be talking about how: either (a) The Indians are a lock over Colorado or (b) The Red Sox are a lock over Colorado, not (c) Mayweather is a lock over Hatton. (But, we all should be considering (d) Colorado has won 20 of the last 21.)

Besides, those next three fights HBO man mentioned are the only three fights left this year. I would hope that if a sport was broadcast only once or twice a month, there would be a fair amount of anticipation for each match. Here’s HBO’s boxing schedule. You’ll notice that fights are scheduled for November 3, Novermber 10, and December 8.

This coming when we’re in the midst of the MLB playoffs, an event that can get three games played in four days.

What do you think? Post your opinion in the comment section.

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mhblatt

mhblatt

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