Chinese ads adorn the Rockets arena
I was watching the Rockets-Nuggets game tonight (which the Rockets won) that was played in Houston, and I noticed something weird about the sideboard ads.
Some of them were in Chinese.
Well, it’s not that weird, considering Yao Ming plays for the Rockets, and there will be millions of Chinese watching many of his games.
Chinese companies have been advertising at the Rockets arena ever since they drafted Yao.
From the Wall Street Journal in 2003:
Last summer, the U.S. distributor for Yanjing Beer Group Corp., of Beijing, leased billboards lining the Houston Rockets’ arena, home court of the 7-foot-5-inch Mr. Yao. The advertising deal, valued at just over $6 million for five years, marks the first time a Chinese company has sponsored a National Basketball Association team. It probably won’t be the last.
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