Chinese ads adorn the Rockets arena
I was watching the Rockets-Nuggets game tonight (which the Rockets won) that was played in Houston, and I noticed something weird about the sideboard ads.
Some of them were in Chinese.
Well, it’s not that weird, considering Yao Ming plays for the Rockets, and there will be millions of Chinese watching many of his games.
Chinese companies have [...]
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The advertising times they are a changing
With the advent of new technologies has come new ways of advertising: no more evident than during Super Sunday
SCOTT JACOBS
Once upon a time a cute little kid (now probably in his late 30’s) handed Mean Joe Greene a Coke, and the infamous tough guy returned the favor by throwing his jersey to the kid. “Hey [...]
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The Best Super Bowl ads and whether they were successful
Beware, the Green Police are on the lookout!
MITCH BLATT
I cover sports business for JSB, as well as writing general posts, so I figure I should tackle the Super Bowl ads: not just which ones were funniest but which ones did the best job of marketing their products.
However, we will start off with which ones are [...]
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Why the PapaJohns.com Pizza Bowl might be a better sponsorship deal than the Rose Bowl.
Or how the name of the bowl game a company sponsors affects the value of their sponsorship, and why a stupid name for a bowl game might be better.
MITCHELL BLATT, sports business
Every year when the bowl season starts out with two 7-5 teams playing each other in the Meineke Car Care Bowl, or some other [...]
Popularity: 8% [?]
Bloggers will read your press release but not write about it
A little bit of sports business news here about blogging, the results of my
Sports Bloggers’ Press Release Survey
The basis of my survey was to find out how marketers are targeting sports blogs, and if they are being successful, with press releases in mind. At Juiced Sports, we receive press releases from a lot of [...]
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The NFL gets on Twitter
Juiced Sports Blog is now including content on sports business and marketing.
With athletes creating controversy this year by Tweeting during games–or in severe cases, getting released in an incident related to Twitter, as Larry Johnson was–the NFL is on top of the game. They created Twitter guidelines earlier this year, and they have created [...]
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