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Mayweather vs Cotto and UFC on FOX 3 a study in contrasts between boxing, MMA, and the bottom line

Mixed marital arts (MMA) and boxing are two different sports, with decidedly different demographics and pricing dynamics. When I started covering boxing for various publications in 1992, eventually working my way into regular contributor gigs at ESPN, including working as their round-by-round scorer for a few fights, the flux and change of both business models alarmed me. In a word, MMA started to resemble what boxing used to be in terms of volume and quality of matches-per-dollar, while the Sweet Science's rising issues, particularly with how pay-per-view (PPV) was...

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Published By: MMA Mania - Sunday, 6 May, 2012

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